Persuasion… or Propaganda?
It is very important as a public relations professional to not mislead the public in any way, shape or form. There are so many ways to avoid this. And I think the best way by doing so is to expose your purpose right off the bat in order to not mislead the true meaning that you are trying to get across.
By simplifying the situation and by not persuading the public to only agree with your cause by persuasion, you will avoid manipulation. It is important to leave emotion out of your press releases, so that the public is not confused by your intentions. I have found that by supporting a press release with true and honest facts, journalists and the public is much more receptive to the information. This excludes persuasion and manipulation.
Because who wants to manipulate the public to join their cause. By throwing in that a company is donating a certain percentage of profits to a company and by reporting extensive research on the charity, it directs the public from the real cause- that is, for example, to launch a yacht party with the biggest celebrities. How does this event help a charity? See what I mean? Just be honest in what you’re reporting. If you have to try to manipulate the public to gain interest, than you should probably go back to the drawing board and come up with a new strategy.
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